Are you wondering how to increase the number of leads and enquiries you are receiving? We have found a few tactics that work really well in most industries and would like to share them with you. If you’re using one of them and it’s not working perhaps look at why maybe the message is wrong, […]

A recent survey conducted by Google shows us that  90% of B2B online buyers perform online research prior to making business purchases. They conduct an average of 12 searches BEFORE they engage with any particular brand’s website. About 71% of these start on a generic search query, so they’re looking for product options and solutions […]

Could you be doing more marketing with less money? Every dollar you save in one area can be applied to another marketing project, let’s face it marketing is a numbers game, the more campaigns you execute, the better the results so if you can get more from your marketing spend, then you will reap the rewards […]

Your Unique Selling Proposition (USP) is your brand’s raison d’être or reason for being. It is the promise that will make your brand more valuable and more visible to its market. Writing a convincing USP is one of the first challenges to promoting your business, as it lays the foundation for all of your key […]

Marketing is vital for any business wanting to grow. I sometimes find business owners aren’t sure what marketing is or how it will help their business. What is marketing? Business owners are often confused about how to define marketing, thinking marketing is simply advertising. This is partly true, but advertising is only one of many […]