The marketing landscape is continually evolving. If your brand can’t keep up it will be left behind. For most businesses, staying a step ahead doesn’t require boundless creativity, just one thing: strategy.
The Insider’s Guide to Innovative Marketing contains the core marketing principles your business needs to know to succeed. The Uber team’s combined wisdom is brought to you in a simple guide that explains the actions you must take to deliver continuous leads to your business.
This step by step guide takes you through key marketing concepts including developing a USP, researching your competition, identifying your ideal customers and optimising your website for targeted marketing.
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