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Minimum spend and maximum audience with captivating online events

Online events represent a fantastic opportunity for businesses to offer the interactive, informative and fun feel of a live event, at a dramatically reduced cost. Uber Marketing runs frequent web events for our clients and we have experience with the tools and tactics needed for a successful campaign.

Quality content converts leads

While live event promotion often focuses on guest turnout, online events involve a constant effort to keep attendees ‘bums on virtual seats’. Once you’ve captured an attendee there is no guarantee that they will stay. This is why the Uber team focuses on quality content, eye-catching graphics and charismatic presentation, these are the three core elements that will retain your audience and convert them to leads.

Uber Marketing can take care of all elements of a web event from invitations, print and online promotion, moderating and hosting the event, capturing attendee details and any follow-up correspondence.

High impact topics

The secret to a successful web event is quality content. At Uber Marketing, we immerse ourselves in your industry to uncover the high impact topics that will drive traffic to your web events. We collaborate with thought leaders within your business or industry to create compelling content that will captivate your customers.

A hit online event takes more than just a high impact topic, you need killer copy to ensure your content is seen, shared and talked about. This is where our copywriting team comes in, moulding your raw industry expertise into a sophisticated presentation, tutorial or demonstration.

Partnering with industry leaders

Partnering with other leading professionals or organisations within your industry is a great way to maximise your audience and enhance content, while lowering costs. Uber Marketing can work with you to find non-competitive businesses and experts to partner in joint web event promotion.

Pre and post-event promotion

We cannot stress enough how important it is to have a pre and post-event strategy for promoting your online event. The best outcomes are reached with the targeted distribution of content both before and after your web event.

Content is the gold coin that will attract audiences to your web event and the pay-off that will retain them after it is over. By utilising all the collateral produced for the event across multiple channels, you can continue to see the benefits of a web event months and even years after it is presented. Uber Marketing produces eBooks, videos, social media and blogs to extract the greatest value from every web event.

Graphics that grab their attention

In an online event you must rely on graphics to keep your audience visually engaged. Uber Marketing’s graphic design team creates stunning graphics that are designed specifically for online web events. Visually arresting graphics that integrate with written and spoken content, ensure your brand stays top of mind.

Uber Marketing can assist you with web event: