Access a continuous sales loop with strategic content marketing
Content marketing allows you to broadcast a brand story, position your brand as an industry thought leader and expose your product to a wider audience.
When it comes to marketing, the old adage ‘work smart not hard’ still applies and content marketing is the smart move you need to make. If you want your social media efforts to count, your eDM to be opened and your leads to pour in, you must be capturing attention with quality content.
Accelerate your sales cycle
Uber Marketing takes a specialist focus on content marketing, researching, creating and promoting content for clients from a variety of industries. We develop eBooks, social media content, videos, white papers, webinars, case studies and print articles for clients to attract and progress prospects at all stages of the buying cycle. This focus is so successful because it provides businesses with a steady stream of prospects by enhancing and accelerating every sales touch-point.
Capture & educate leads in the sales funnel
Today customers are sceptical of traditional advertising and promotion. Customers want information that will enhance their brand experience and empower their purchasing decisions. The public now research the majority of their purchasing decisions online, so if your brand’s content is not engaging them during this search you’re missing many opportunities.
At Uber Marketing, we undertake thorough research in your industry and target customer base to develop strategic content that connects with your customer when they are looking for information, capturing them in the sales funnel.
Become an industry thought leader
Being truly recognised as an industry thought leader should be the aim of all B2B organisations and many B2C. This requires an active voice in all of your industry communities, both online and off.
In the age of social networks and rapid information sharing, it’s important that you make your voice heard whether you’re a large corporate entity or a small business. The Uber content team unearth and repackage the expertise in your enterprise, unlocking the marketing value of your existing knowledge.
Share your brand story
Content Marketing is the most effective way to develop a brand story that your customers will engage with, relate to and share. Where thought leadership arms your brand with recognition and clout, a brand story is your opportunity to engage with prospects on an emotional level.
Gone are the days when brands were faceless, today your customers expect to know what your brand stands for, what your values are and how you operate. Let’s face it, while customers research your industry to make savvy decisions, emotion is still the biggest motivator for purchases. If you can forge a relationship between your customer and your brand, it will go a long way to making them a loyal and valuable customer.
Win the hearts and minds of your prospects
Uber Marketing partners with your organisation to uncover the content that your customers want to hear about, developing your story to win the hearts and minds of your target customers. We establish a targeted content strategy to provide your customers with a continuous loop of engaging material, which will supply you with continuous leads.
Content isn’t the future of marketing, it’s the present. If you’re not supplying your prospects with quality, engaging content then someone else will!
Contact us to find out how your content campaign will deliver leads.