Marketing Planning and Strategy
Driving sales, seizing opportunities and remaining aligned with your business objectives are the key elements of a successful marketing plan and strategy.
At Uber Marketing, we work with you to understand your available resources, markets, competitors, sales targets and budgets to identify a strategy that will maximise revenue and support business growth. We use this key information to define your strategy for success, which is the foundation of your marketing plan.
Strategic roadmap to success
Your marketing plan is the road map that will assist you in reaching your sales and growth targets, it ensures that you start in a stronger competitive position. The marketing plan defines the tactics, mediums and messages underpinning your success. Uber Marketing undertakes extensive market research to uncover insights into your target market, segmentation, competitor environs and marketing tactics.
Marketing calendar accelerates results
To assist with the implementation of the plan, an easy-to-follow calendar is provided highlighting key milestones and resource requirements. The calendar supports your marketing plan, setting out clear tactics to be used throughout the year. The calendar covers important marketing events, campaigns, a monthly advertising program and other marketing goals and milestones throughout the year.
Support with execution
Uber Marketing develops marketing calendars as practical documents to help you maintain brand cohesion and strategy throughout the year. As a full service marketing agency, we are well placed to help you execute any or all aspects of the plan. You can access our full suite of services from start to finish, or on demand.
Meeting and exceeding sales targets
The marketing plan and strategy is developed to meet your sales targets. We work with you to identify your available budget to optimise your use of resources and set achievable goals.
We monitor the effectiveness of the marketing plan and strategy with quarterly review meetings. This allows you to stay responsive to changes within your business and market throughout the year. These reviews allow us to make adjustments and modifications to your strategy, to keep you on track to reach or exceed your goals.
Achieve executive buy-in
The marketing plan is a corporate quality document delivered both electronically and in hard copy with supporting documents. Many of our corporate clients require assistance presenting the marketing plan to board members for approval and resource allocation. Our marketing strategists are charismatic presenters who have the experience needed to deliver a successful business case. We will win the hearts and minds of your organisation’s executives, ensuring C suite buy-in for year-long marketing initiatives.
Find out how a one year marketing plan can drive your sales.